The structure was inspired by the traditional game of pick-up sticks, known as "Shanghai" in Italy, in which children drop a group of sticks on the ground and try to remove one stick at a time without disturbing the others. The different sections of the building create geometrical and visual variety symbolizing the color, rich traditions and regional customs of Italian culture. Considered by many as the birthplace of the Renaissance and known as a dynamic country of fashion and cutting-edge technology, the Italian pavilion will showcase an extensive collection of classic art and designer luxury goods. The latest model Ferrari and Ducati will debut at the pavilion and visitors will be able to enjoy fashion shows featuring Armani, Prada and Versace.

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